

But they can be devastating for heuristic ones. External rewards and punishments-both carrots and sticks-can work nicely for algorithmic tasks.Artistic, empathic, non-routine work generally cannot.Routine work can be outsourced or automated.Heuristic tasks require experimentation with possibilities until you devise a novel solution.Algorithmic tasks can be followed with a set of established instructions.The success of open source software demonstrates a new business model for the 21st century.Our current operating system has become far less compatible with how we organize what we do how we think about what we do and how we do what we do.A clear purpose for a cause greater than yourself is a powerful source of renewable motivation.


Drive is about understanding human psychology and the forces of motivation in the 21st-century economy.
